The Summer of Your Dreams. Introducing Imari Amor a new flirtatious scent for sultry summer romances. Hot summer plans. No more canceling! This summer, fall head over heels in love, have that adventure, treat yourself and make the everyday amazing! And do it all with your signature scent or a new flirty one! Sell the Imari Amor experience... Start the conversation. Here are some suggested phrases to use to help you get started. Intensify your summer fragrance wardrobe with this modern twist on floral woody scent. Romanticize your summer with a spritz of Imari Amor. It’s the perfect scent to complement any summer plans! Ask questions. Here are some thought starters. How does this fragrance make you feel? What activities do you enjoy during summer? When and where do you see yourself wearing the fragrance? How do you spend your summer nights? Are you looking for something to take you from day to night? Describe the scent. Add descriptive words to bring the notes to life! Here’s an example: Imari Amor has a flirty combo of seductive rose and playful jasmine. Zesty black currant will grab the attention of everyone around you, and warm woody notes like sandalwood will wrap you in absolute warmth. Love, summer style. Top: Mandarin, Black Currant, Green Notes, Lychee. Mid: Rose, Jasmine, Neroli, Ylang-Ylang, Precious Orris. Dry: Patchouli, Sandalwood, Warm Musk, Amber. Turn up the heat. Summer splurge. The ultimate summer getaway, finally. Scent-sational imari bundle. Spritz your way to bigger, better fragrance sales with this no-limit offer. Use these products...to replenish your customers’ favorites, suggest as options for anyone shopping in the same fragrance family and showcase the new fragrance. Remember to also suggest as gifts! Plus, the samples are your hook for new customers. The Imari brand. Imari is all about embracing desire! Each Imari fragrance has its own spin on this idea, so speak to the brand to help her find her perfect Imari scent. Imari Seduction. It’s all in the name! This scent evokes a sense of timeless seduction. Imari. This scent is about giving into temptation and embracing your desire.
New! Imari Amor This playful, flirtatious scent is about unleashing a summer night’s passion. Build her summer scent wardrobe. These beauties are all available in the Brochure and count toward the free Imari Amor Travel Spray offer. Use the Fabulous Fragrance Combinations Chart on avon.com to help your customers find the perfect fragrance pairing to layer for a unique, customized scent, which also helps them receive the free travel spray! Fragrance selling. Connect through conversation. Ask questions to get a sense of what your customer is looking for. Are you looking for a daytime or nighttime fragrance? Are you looking for something for everyday wear or for special occasions? What fragrance notes do you like? Do you prefer warm, fresh, floral scents? Use the fragrance chart on page 10 to help guide your customer towards selecting some scents to try. Promote the brochure offer. Make sure customers don’t miss out on the free Imari Amor Travel Spray with any two fragrance purchases from select pages. Host a pre-launch party. Timing is everything! Host a gathering (in person or virtual) during Preview Product timing...customers will love the exclusivity of it. Invite top fragrance customers and new customers. Create a customer pre-order list to refer to when the fragrance becomes available to purchase. Have samples on hand to build the buzz. Think of fun and engaging ways to bring the fragrance to life. For example, help create a sensorial experience by bringing the fragrance notes to life with props like mandarin oranges, wood, etc. Maximize your impact with samples. Elevate your sample by presenting it as a gift with their order and not just an add-on after a sale. Vial-on-cards are also premium samples, so let your customer know that she can get several uses out of it to really experience the scent. Give direction as to when, where and how to use their fragrance sample. For instance, applying to pulse points to wear for an evening out. Be strategic in the way you follow up, like checking in one weekend after your interaction. Why one weekend? Because odds are, if you showed when, where and how to use the sample, then most likely she used it that weekend!
Brochure effective from 6/22/22 to 7/5/22.