The pretty big deal makeup sale. + Gifts for your Valentines. Up to 55% off! Long-lasting vivid color with a velvety soft finish. fmg Creamy Color Lipstick Creamy, moisturizing full-coverage formula provides a smooth application without any stickiness or dryness. Instantly hydrates, blurs and evens tone! fmg Match Filter Serum Tint Foundation Lightweight formula infused with hyaluronic acid, vitamin E and a berry complex. Creamy formula transforms to demi-matte powder finish for a beautiful veil of color. Buildable sheer-to-medium coverage. Suitable for all skin types. Includes sponge applicator. Free from talc, parabens and fragrance. Long-wearing liners for eyes, lips and brows. Vivid stay-all-day shimmery color. fmg Glimmershadow Liquid Eyeshadow. Long-wearing, no-smudge, no-crease, buildable formula with no messy fallout. Sheer wash of sateen color to full-on glittery wow. Water-resistant. Built-in sharpener for a consistently perfect point! fmg Glimmer Always On Point Eyeliner Smudge- and waterproof. Creamy, smooth formula stays color-true all day. Lids look shimmery all day and night. fmg Glimmer Longwear Gel Eyeshadow. Long-wearing, creamy weightless formula with delicate pearls that capture and reflect light. Seamless, buildable coverage never looks heavy or cakey. High-performance creamy color wears all day. fmg Glimmer Longwear Gel Eyeliner. Richly pigmented formula dries to an intense matte finish. Use as an eyeshadow base to amp up overlaying colors. Full, opaque coverage. Smudge- and flake-proof. Precision felt-tip liner delivers long-wearing rich color. fmg Glimmer Liquid Eyeliner. Matte finish with vivid payoff that stays put all day. Removes with soap and water or makeup remover. Does not smudge, run, feather or fade. For cheeks and lips. fmg Glimmer Be Blushed Cheek Color. Creamy moisturizing formula glides on smoothly without streaking for a natural flush of color. Buildable coverage. Soft dewy finish. With skin-nourishing vitamin E for antioxidant benefits. Instant pop of color. fmg Glimmer Powder Blush. Richly pigmented, silky pressed powder hugs cheeks. Weightless formula with ultrafine pearl for added dimension and vivid payoff blends effortlessly. Buildable coverage and soft matte finish. Keep your pout soft and kissable! fmg Glimmer Lip Conditioner. With mango seed butter, vitamin E, and jojoba and sunflower seed oils. Leaves dry, cracked lips feeling soft and smooth. Drench lips in dimensional shine, glimmering color and instant moisture. fmg Glimmer Lip Glaze. Non-sticky creamy formula gives hours of wear without feathering. With antioxidant vitamin E. Buildable sheer-to-medium coverage with lustrous glossy finish. Get your lips ready for prime time! fmg Glimmer Lip Polish. Sugar-based formula gently buffs away dry, flaky skin for softer, smoother lips. Helps polish and prepare lips for effortless lip color application. A blend of vitamin E, moisturizing squalane, and extracts of blueberry, strawberry and raspberry leaves lips feeling supple, pampered and kissably soft. Enticing and inspiring spectrum of versatile and expressive shades. fmg Glimmer Satin Lipstick. Lightweight, smooth and creamy formula. Infused with antioxidant pomegranate extract. Buildable medium-to-full coverage. Dual-ended lip stain with all-day wear & saturated color. 2-in-1 Lip Tattoo Lip Line & Fill Duo. No smudging, feathering or budging. Infused with sunflower seed oil to help hydrate lips. Addictive gourmand scents and ultra shine. Avon Crave Lip Gloss. Vitamin E formula moisturizes, smooths and softens lips. A burst of vivid color with a featherlight feel and velvety soft matte finish. Mattitude Soft Matte Liquid Lip. Weightless, non-drying formula that lasts for hours. Poppy seed oil and vitamin E nourish lips. Butter-soft with a sheer hint of color and shine. Birthday Balm Lip Crayon. Moisturizing formula with non-GMO shea butter for soft, supple lips. Lush liquid lip color meets opulent shine. fmg Cashmere Rouge Lacquer. High-performance all-day wear. Dual-ended. Full-coverage color dries quickly without feathering. Moisturizing top coat locks color in place for a high-shine finish. Sumptuous matte finish. fmg Cashmere Lipcream Matte. Blurring effect helps to visibly smooth lips. With antioxidant vitamins C and E, shea butter, and avocado and coconut oils.

Lip Service! Tips for Selling Success. Let your customers know it’s limited edition... here’s why: It creates a sense of novelty, excitement and buzz. It can re-ignite passion for our “core” makeup. There’s a sense of urgency to buy now; it provides a good reason for you to connect with your customers. People love talking about limited- edition items, whether it’s a limited- edition handbag or lipstick. This creates a fan base and can generate traffic to your online store. Talk about the shades... and the price! Customers love having options for different looks, so this is your opportunity to sell more than one shade. Explore how each of the 8 shades enhances your customer’s personality, mood or look. With the unbeatable price of $2.99, offer all 8 shades to your customers as a complete lip set for only $23.92. Pro Tip. The fmgt Creamy Color Lipstick formula makes for the perfect blended ombré lip effect. Suggest the following color combinations. Host a Lip Event! It’s a great way to build buzz and grow your business and customer base. Here’s how... Send a digital invite or post and announce: Welcome to my lip event! Please join me in discovering this year’s shades that are perfect for Valentine’s Day. I wanted YOU to be the first of my customers to try the 8 limited-edition fmgt Creamy Color Lipstick shades. Please feel free to invite a friend (or two). For my guests tuning in virtually, we will be using the digital Try-It-On Tool. This will help you try on all 8 shades in a matter of seconds! Add whatever incentive that you think works best for your business: maybe a free lip balm for every guest that attends, or a customer faves sample goodie bag - filled with cross-category samples. Step It Up on Social Media. 1 Record an unboxing video: show how all 8 shades look on you! And give examples of where you would wear each of them. 2 Stage your makeup products to excite them with the variety of products you have to offer. 3 Engage your audience in the chats and respond to their comments. Feel Fresh All Day. Deo sticks in some of our most popular scents. Why They’ll Love It. These new deodorant sticks are in some of our best-selling men’s and women’s scents! The nourishing formula glides on smoothly without leaving any residue and offers lasting odor protection.

What is Dandruff? It is a common condition of the scalp that causes it to flake. About half the world’s population of adults are affected by dandruff. What’s the difference between a dry scalp and Dandruff? Dry Scalp: Causes: lack of moisture, weather, products that strip the hair of moisture/ oils. Flakes are smaller and drier. Dandruff: Causes: genetics, stress, age, hormones. Flakes are bigger and oilier in nature. Tips to eliminate Dandruff. Routinely use the Dr. Groot Anti-Dandruff Scalp Care collection. Use appropriate styling/heat protection products to avoid over-stressing locks. Try not to over-expose hair/skin to UV rays. Limit products that may make your hair too oily. Regularly massage your scalp to allow your hair to breathe. Consult with your doctor about foods that are high in vitamin B and zinc, which are thought to help prevent dandruff. How to start the conversation with your customer. Dandruff can be a sensitive subject, so a best practice is to find ways to prompt your customer to mention dandruff as a concern first. One way is to present a few hair care products that address different concerns along with your Dr. Groot Anti- Dandruff Scalp Care Collection. Then ask: Which products would you like to know more about? If dandruff is a concern for them and they choose Dr. Groot Anti-Dandruff, then you can start the conversation there. Another approach is to ask your customer if they ever experience dryness or an itchy scalp. It’s a more subtle, softer way of broaching the topic of dandruff. Note: The fastest way to lose a customer is to tell them their concerns before they mention them to you. So make sure to create a comfortable conversational environment, where they can feel free to express their concerns. Pro selling tip. Controlling oil is key to preventing dandruff on days you don’t wash your hair. Help minimize the cause of dandruff by suggesting Elastine Restore & Detox Dry Shampoo for non-wash days.

Brochure effective from 1/4/23 to 1/17/23.