Become a belif-er (if you aren’t one already). Believe in truth for your skin. Belif combines time-trusted apothecary herbal traditions with modern Korean skin science. Honesty, simplicity and transparency are in all aspects of the brand. And now our latest formulas packed with explosive hydration will make a belif-er out of you - if you aren’t one already. Free mini-size belif moisturizing bomb (.33 fl. oz.) & jelly cleanser (1.01 fl. oz.) with any $30 skin care purchase, pages 4–29. 3 steps in 1. Balm > cream > oil. Melts away makeup and impurities while cleansing skin with hydration. Aqua Bomb Makeup Removing Cleansing Balm. For dryness, dullness & uneven texture. Gently removes all traces of makeup in one step. Smooth and refreshing like sherbet. With lotus flower and marshmallow root, herbs known to help boost moisture and radiance. No oily residue. For a double cleanse, follow with aqua bomb jelly cleanser. Explosive hydration …all over! 93% agreed skin appears brighter, smoother & healthier. Aqua Bomb Hydrating Body Moisturizer. For dryness, dullness & uneven skin tone. A favorite lightweight gel moisturizer, with lady’s mantle, an herb known for its antioxidant and soothing benefits - now for your body. Intense hydration for visibly firmer, clearer and brighter skin. Jumbo size! 50% more than full size! Belif…it’s the bomb! 26 hours of intense hydration. The True Cream Aqua Bomb Aloe. For redness, irritation & dryness. Moisturizing gel-cream with aloe vera extract to instantly soothe skin, plus hydrating hyaluronic acid and smoothing vitamin E. The True Cream Moisturizing Bomb. For dryness, loss of elasticity & firmness. Creamy, cushiony, whipped texture, envelops skin with intense moisture. The True Cream Aqua Bomb. For dryness, dullness & uneven texture. Water-based refreshing gel-cream cools and hydrates. 96% of people said their skin felt hydrated after cleansing. 26 hours of moisture around the eye area. Moisturizing Eye Bomb. For dryness, loss of elasticity & firmness. Lightweight, refreshing eye cream cools on contact. Helps keep eye area looking firm, resilient and smooth. Aqua Bomb Sleeping Mask. For dull, dry, fatigued skin. Unique jelly-pudding texture! Skin feels replenished overnight. Explosive hydration for smoother skin and a healthy glow. Aqua Bomb Hydrating Toner. For an extra boost of hydration. Lightweight water-based toner, with hyaluronic acid, honeysuckle flower extract and baobab tree seed extract. Leaves skin looking soft and smooth with a healthy-looking glow. Use after cleansing, before serum and moisturizer. The Garden Eau De Parfum. Sparkling bergamot and dewy spring blossoms are wrapped in white musk for an unforgettable fragrance with a bright, buoyant feeling.

Key ingredients. Lotus Flower + Marshmallow Root: Herbs known to help boost moisture and radiance. Lady’s Mantle: An herb known for its antioxidant and soothing benefits. Napier’s Aqua Formula: Delivers intense hydration, plus minerals and antioxidants for visibly smooth, supple skin. Application tip. The Makeup Removing Cleansing Balm is the perfect step to add to your regimen at night for quick and easy makeup removal. Follow with the Jelly Cleanser after for a double cleanse...that’s the bomb! Purchase the exclusive offers (see page 7) featuring our new and favorite belif products at a very special price—at no limit! Try the products yourself and create your own testimonial, or use them to demo and sell. Have product on hand when introducing your current belif or other skin care customers to the new products so they can experience the luxurious textures. Belif is a great earnings opportunity! Introduce your customers to the brand by showcasing our products and samples (see page 35). Speak to the overall benefits of belif—that it contains antioxidants and minerals and delivers intense hydration for healthier-looking skin. Take a copy of the belif 101 brand guide (see pages 8–9) to help customers select the products to fit their needs. The extra product knowledge that’s included on the chart will help you make the sale! Alert your customers to how popular belif is today in the market. Aqua Bomb and Moisturizing Bomb are both top sellers in beauty stores across the country. Innovative jelly texture creates a soft, whipped lather that is gentle on the skin. Amino acids and glycerin- based cleansing agents gently remove makeup and impurities without stripping the skin of moisture. A balm, cream and oil all in one— gently removes makeup and impurities while cleansing and hydrating skin in one step. Leaves skin feeling moisturized with no oily residue. For an extra boost of hydration! The lightweight water-based toner leaves skin looking soft and smooth with a healthy- looking glow. This serum contains 10% complex of niacinamide and amino acids solution. It’s a powerful solution for elasticity, loss of firmness and the look of pores. This serum contains 8% of PHA (gluconolactone) and 2% of AHA (lactic acid). It’s a powerful solution for dullness, uneven texture and dryness. Lightweight and refreshing, it cools on contact and helps keep the eye area looking firm, resilient and smooth for crease- free makeup application. Aqua Bomb, a favorite lightweight gel moisturizer, now for your body. Intense hydration for visibly improved elasticity and a healthy- looking glow. Non- greasy feel with a silky finish. Unique memory formula blankets and wraps around the contours of skin with a refreshing layer of intense hydration. Rejuvenates and replenishes dry, fatigued skin overnight. For redness, irritation and dryness. The moisturizing gel-cream with aloe vera extract instantly soothes skin. Delivers intense hydration and visibly smooths skin’s texture and evens skin tone. For dryness, dullness and uneven texture. The ultralight, water- based, refreshing gel-cream bursts upon application to instantly cool skin and release a flood of weightless moisture. For dryness, loss of elasticity and firmness. The lightweight yet indulgent cream, with a comforting, cushiony, whipped texture, envelops skin with intense, long-lasting moisture.

Brochure effective from 4/12/23 to 4/25/23.