Make waves. Customize your hair care ritual. Problem hair? find your customized solution. A honey of a fix. Help tame frizz, repair breakage and restore smooth, lustrous locks. Add a serum to enhance moisture and a mask to seal split ends. Propolis to replenish brittle hair. Honey to restore moisture. Royal jelly to revive lustre. Turn up your curl. Intensely moisturizing formulas help care for curly hair to create silky, super-lustrous curls even after the first use. Rescue your hair from heat (styling tools) and chemicals (perms, color). With replenishing keratin and plant-based bonding agents. Helps rebuild, revive and protect hair from damage and breakage. intense hydration helps restore softness and shine. Chi ® Essentials Revive Keratin + Bonding Collection. Protecting Serum. Apply to damp or dry hair for smoothness and shine, and as a hair shield from the sun. Restoring Shampoo. Cleanses, moisturizes and protects against split ends and frizz. Restoring Conditioner. Helps restore dry, damaged and brittle hair. Ditch the dullies. Moisturizing formulas help restore shine with nourishing argan oil. Add luster and smoothness. Helps smooth brittle hair with nourishing ingredients. Helps protect hair from damage and breakage. The benefits of botanicals Plant-based botanicals help restore moisture and healthy-looking luster. With nourishing aloe vera, pomegranate and hibiscus. All sulfate-free and paba-free. Gimme shine. Advance Techniques Dry Ends Serum. Helps mend and nourish split ends instantly. Hair looks smooth and silky. Advance Techniques 360 Nourish with Moroccan Argan Oil Leave-In Treatment. Moisturizes dry, damaged hair. Infuses it with instant shine and silky smoothness. Advance Techniques Daily Shine 2-in-1 Shampoo & Conditioner. Leaves hair feeling clean and conditioned, and frizz-free. Suitable for daily use. Nourish every strand. Bring back healthy-looking locks and visibly boost shine with intensely moisturizing formulas. Leave-In Conditioner. Hydrates and nourishes dry hair, infusing it with rich lustre. Aloe Dual-Active Hair Serum. With propolis, which contains vitamins, minerals and other nutrients. Serum treatment. Adds life to your locks in seconds. Upon contact with water, nutrient-rich liquid visibly transforms into a creamy formula. Targets areas where needed most. Elastine propolithera rejuvenating styling boosters combine the bee goodness of honey with nourishing hydrolized collagen. Pump up the volume. These formulas were created to help hair feel thicker and fuller. Ceramide richly moisturizes to visibly strengthen strands. Biotin helps dry, damaged hair feel thicker, fuller and healthier. Rosemary helps promote thicker hair and scalp health. sea salt adds body. Propolis (tree sap plus beeswax) has vitamins to help restore healthy-looking hair. Complete scalp care. Nourish your scalp while you clarify and detox from build-up of impurities. 3% salicylic acid clears and helps prevent flakes and itching associated with dandruff. Prebiotics & para-probiotics help restore scalp’s healthy flora. Plant-based ingredients help soothe itching. Customized stylers & tools. Choose easy-to-use pro tools. Enhance with styling cream or serum. Finish with spray. Made in your shade. Find your perfect color, cover roots in minutes and kick brass while you nourishevery strand. Start with pre-color treatment. Follow with color in two steps. Finish with conditioning mask. Cover grey naturally in 3 weeks. Shampoo and conditioner darken grey hair gradually while they nourish scalp and hair with hydrolyzed collagen and biotin. Visibly repair damaged hair. Keep it looking vivid and brass-free with healthy shine. Cover grey and bare spots in seconds. Extend time between salon visits.

Hair care equals self care. What is a hair care ritual and why is it important? A ritual is the simple idea of taking care of and taking time for oneself. It’s creating a moment where steps are performed in a specific order and with certain regularity. Having a hair care routine is vital for growing and maintaining healthy- looking hair. Caring for your hair the right way starts with determining your specific concerns and needs. Then you can pinpoint the products that target those needs and develop a routine that works for you. How to personalize a hair care ritual. Hair concerns. Before you jump into a hair care routine, it’s important to think about your hair concerns and the current state of your hair, such as issues with dryness, frizz, oiliness, hair loss by breakage, or lack of volume. Desired results. To help you create your routine and choose the right products, take note of your desired results, such as smoothness, increased volume, strength, color longevity, wave/curl definition or an overall goal of healthy scalp and hair. Build your routine. With your hair concerns and desired results in mind, now you can build your routine. Every basic hair care routine has some key steps: cleansing, conditioning, moisturizing, detangling, treatment and styling. 5 common signs of damaged hair. 1. Dry or brittle strands. 2. Hair feels thicker at the root yet thin at the ends. 3. You notice more shedding. 4. Your hair is more tangled than usual. 5 Hair appears dull. Solution: Our Elastine PropoliThera collection helps tame frizz, repair breakage and restore smooth, lustrous locks. Step up your daily hair care routine with Elastine PropoliThera. Step 1. Apply shampoo onto wet hair. Lather and massage into hair and scalp. Rinse. Step 2. Apply conditioner generously to wet hair from midshaft to ends. Rinse. Step 3. Apply a quarter-sized amount of Hair Mask onto wet hair (root to tip) paying particular attention to damaged ends. Leave on for 3–5 minutes and rinse off. Step 4. Apply serum to towel-dried hair to enhance moisture and shine. Contains antioxidant-rich propolis, honey and royal jelly to help restore moisture and natural luster. Sulfate- and paraben-free. Bee Curly Collection: Helps care for curly hair to create silky, super-lustrous curls. Volumizing Collection: Provides weightless volume for a fuller, thicker, stronger appearance. Damage Repair Collection: Helps repair and soften damaged hair and split ends, so hair appears smooth and manageable. With replenishing keratin and plant-based bonding agents, it helps prevent breakage, improve the look of elasticity and restore softness and shine. Restoring Shampoo: Cleanses, moisturizes and protects against split ends and frizz. Restoring Conditioner: Helps restore dry, damaged and brittle hair. Protecting Serum: Provides smoothness and shine. Show locks some love with moisturizing aloe vera, antioxidant-rich pomegranate, hibiscus (containing vitamins and amino acids) and other nutrient-rich ingredients. Sulfate- and PABA-free. Replenishing Shampoo: With vitamins, minerals and amino acids to help hair maintain natural oils. Moisturizing Conditioner: Infused with aloe to help increase elasticity. Infused with revitalizing babassu seed oil, chamomile flower water and lemon chestnut extract, helps bring damaged hair back to life, adding dewy moisture for a smooth, natural-looking sheen. Cherry Blossom & Hyaluronic Acid Collection: Moisturizes dry, damaged hair. Rosemary & Sea Salt Collection: Helps add volume and body and promote thicker hair. Delivers weightless hydration with cold-pressed hemp seed oil, while helping strengthen, protect, volumize and moisturize hair. Weightless Hydration Shampoo and Conditioner: Contain omega 3-6-9, known to help moisturize and nourish hair and prevent breakage. Vegan and silicone-free. With richly moisturizing ceramide to help smooth and strengthen cuticles, protect hair from wear and tear and promote elasticity and shine. Shine: With ceramide and argan oil, helps moisturize and reduce breakage and split ends and keep locks looking shiny and smooth. Volume: With ceramide and biotin, helps dry, damaged hair look and feel thicker, fuller and healthier. The nourishing cream formula with pro-keratin, collagen and ceramides does not contain ammonia, parabens, mineral oil or benzophenone. The kit is designed to protect hair before, during and after coloring. The no-drip cream formula delivers rich and radiant color with beautifully even results. Available in 10 shades. The long-wearing powder formula covers the hairline, graying roots and even bare areas for a fuller hair look—instantly. Contains scalp- nourishing ingredients, like Ha-Soo-Oh herb, black bean and ginseng. Paraben-free. Available in 4 shades. Leave-in Conditioner: Hydrates and nourishes dry hair, infusing it with rich luster. Aloe Dual-Active Hair Serum: Intense hydration with vitamins, minerals and other nutrients to bring damaged or chemically processed hair back to life. Serum Treatment: With moisturizing ingredients, vitamins and minerals to help restore weak, brittle hair and target areas where needed most. Oil Serum: Rejuvenating serum helps strengthen, protect, moisturize and smooth hair, while providing shine as you style. Curl Cream: Rich hydration for bouncy, defined curls. Reduces frizz for healthy-looking shine. Mask: Nutrient-enriched formula helps deeply nourish hair, repair damaged split ends and protect from heat. Repairing Serum: Deeply penetrating, lightweight serum helps strengthen, moisturize and smooth hair and protect from damage. BioSilk ® Silk Therapy® weightless leave-in silk treatment: Made with silk proteins to help repair, smooth and protect all hair types. Tames frizz and flyaways for silky-smooth hair with reflective shine. Helps shield from UV rays, heat and humidity. With prebiotics and para-probiotics, and natural plant-based ingredients to help soothe redness and itching, and biotin to help thicken hair. No sulfates, parabens or silicones. Hair-Thickening Shampoo: With coconut oil, deep cleanses while it helps moisturize dry scalp and hair. Serum Treatment: Helps support healthy hair roots and growth. Premium Scalp Cleansing Brush: Massages the scalp, helping to remove dead skin cells and stimulate hair follicles for healthier hair. Daily Shine Dry Ends Serum: Delivers smooth, shiny hair with less frizz. Contains provitamin B. 360 Nourish with Moroccan Argan Oil Leave-In Treatment: With argan oil, provitamin B5 and vitamin E to help nourish and smooth dry, damaged hair. 1" Volcanic Lava Ceramic Pro Spin ’n’ Curl: Creates instant silky, shiny and glamorously bouncy curls. Advanced Ionic Compact Hair Dryer: 1875-watt ion generator emits negative ions to reduce drying time. Enviro 54® Natural Hold Hair Spray: For a brushable, natural hold that’s lightweight and fast-drying with no buildup. Enriched with silk to strengthen hair.

Brochure effective from 9/13/23 to 9/26/23.